Branding is fundamental to your success as a company. Before you can ever sell a product, you have to be able to tell your customer what the product is. And to stand out in today’s digital marketplace, you need a strong brand identity to rise above competitors.
Building brand identity takes thoughtful planning and brainstorming. It can be difficult to set aside the resources and time for brand building if you are a solopreneur or run a small business. However, the time and effort you dedicate to branding will determine your success once you actually start marketing your business.
A simple way to look at branding is to ask yourself – what is the identity of my business? What colors, images, and mood will your customers associate with your company? Is the tone professional or cheeky? What words will pop into the minds of your customers? Will it be your company name, a catchy slogan?
Pia Silva, brand strategist and writer for Forbes, writes in her latest Forbes article “When You Need Branding And When You Need Marketing:”
Try to market a business with no clear voice, focus, message, or reason you’re better than everyone else, and you’ll spend a bunch of time and money to get zero results and then think that this whole “marketing thing” doesn’t work.
To start investing time and effort into your brand, stay up-to-date on what industry experts are saying about branding. The Florence Belsky Foundation, parent company to the Senior Business Directory, hosted a panel with marketing experts from a variety of industries to share their insights on branding. In this panel, you’ll hear from a wide range of experts such as Jay Baney of Capturepoint to Bruce Ditman, the Chief Marketing Officer at Marcum LLP.
Let us know your questions and thoughts in the comments below. We look forward to hearing from you!