Janet Restino Lives Life as an Artist

Janet Restino in every sense of the word, an artist. She is a sculptor, painter, singer/songwriter, poet, and greeting card creator living in New York City. Restino describes her professional artistic career as “entering through the gift shop” having sold work in museum gift shops, don’t be surprised if you start to see her work on gallery walls. As someone who has been cultivating her art career since the ’70s, Restino has an extensive archive of artist works across many mediums.

GH: How do you ride the line between craft and commerce?

Continue reading “Janet Restino Lives Life as an Artist”

Sharna Striar, Ph.D: The Professional Journey of a Sex Therapist

Sharna Striar, Ph.D

Sharna L. Striar, Ph.D., CNS is an expert in the area of human sexuality, intimacy, and relationships. Over the course of many years, Dr. Striar has studied and taught at leading institutions in her field, including the University of Michigan, Hunter College, and Seton Hall University. She is a Psychotherapist, an AASECT Certified Sex Therapist and Supervisor, and an ANCC Certified Psychiatric Nurse Specialist. Dr. Striar has lectured extensively, written and been quoted in many articles, and has been a frequent expert guest speaker on national radio and television. Her primary focus is counseling individuals and couples, many who are in their twenties and thirties, to effectively navigate the challenges of adulthood, social relationships, and a range of emotions. Many of her patients, especially those with mood disorders and concerns about intimacy, have benefited from her training in cognitive-behavioral therapy (CBT), sex therapy, and mindfulness. For more information on Dr. Striar, go to her webpage: www.sharnastriar.com .

Continue reading “Sharna Striar, Ph.D: The Professional Journey of a Sex Therapist”

Ryan Demirjian Tells Us How He Turned His Family Recipe into a Business

Ryan Demirjian, the founder of a company that carries decades of family tradition in a bottle, tells us about what it’s like to run the hot sauce brand Kill Sauce. At twenty years old Ryan’s father, Avo Demirjian immigrated from Lebanon bringing with him his family recipe. He pursued a career as an aerospace engineer at Jet Propulsion Laboratory for many years. In 2014 Ryan decided that it was time to share the family recipe with the world. Since then, Kill Sauce has grown to be sold at individual retailers, as well as stocked in chain stores. Here is what he had to say about the success of Kill Sauce so far.

Habanero by Kill Sauce

GH: What is your brand extension strategy?

Continue reading “Ryan Demirjian Tells Us How He Turned His Family Recipe into a Business”

Interview with Stephen Chin: Skills Needed for Financial Consulting

The Senior Business Directory was able to sit with financial consultant Stephen Chin. He briefed us on his financial consulting firm, Financial Structures and Advisory, Inc, what he does as a financial consultant, and what skills are required for those interested in this line of work.

Stephen Chin, Financial Structures and Advisory, Inc.

Tell us a little about your company Financial Structures and Advisory, Inc. What is your background in financial consulting?

Continue reading “Interview with Stephen Chin: Skills Needed for Financial Consulting”

Job Hunting Tips: Resumes That Land in the A Pile

It can be a tight job market and recruiters are inundated with resumes. In fact, many recruiters only spend 6 seconds giving your resume a first look. Many people send in their resumes and don’t hear back.

How do you craft, write, and design your resume so that it will not get lost in the “black hole” of resumes?

How do you write your resume for the job you want, not just the work you’ve done in the past?

In this video, Shira Harrington goes through the process that recruiters actually go through to find the best resumes.

Shira Harrington will teach you:

-how to write your resume to speak to where you are going, not just where you’ve been.

-how to brand yourself

-how to customize your resume

-how to find your “tribe”

-how to identify your career goals

Share your insights and comments with us, and make sure to follow the Senior Business Directory on Youtube!

Senior Business Directory Selfie Contest

Are you an entrepreneur looking for community? Are you looking to connect with mentors and potential clients? The Senior Business Directory exists to provide a curated library of resources as well as an intergenerational ecosystem to support Senior-owned businesses and Baby Boomer entrepreneurs.

Submit your selfie video to seniorbusinessdirectory@gmail.com

To be a part of our selfie contest, record a 15-30 second video of yourself talking about:

Your name, company name, and what your business does

What inspires you to be an entrepreneur?

Why do you want to be a part of the Senior Business Directory?

Where Can I Submit My Video?

Submit your video to dan@flobel.org or seniorbusinessdirectory@gmail.com to enter the contest!

The Importance of Branding in Sales Promotion for Growth

Branding is fundamental to your success as a company. Before you can ever sell a product, you have to be able to tell your customer what the product is. And to stand out in today’s digital marketplace, you need a strong brand identity to rise above competitors.

Building brand identity takes thoughtful planning and brainstorming. It can be difficult to set aside the resources and time for brand building if you are a solopreneur or run a small business. However, the time and effort you dedicate to branding will determine your success once you actually start marketing your business.

A simple way to look at branding is to ask yourself – what is the identity of my business? What colors, images, and mood will your customers associate with your company? Is the tone professional or cheeky? What words will pop into the minds of your customers? Will it be your company name, a catchy slogan?

Pia Silva, brand strategist and writer for Forbes, writes in her latest Forbes article “When You Need Branding And When You Need Marketing:”

Try to market a business with no clear voice, focus, message, or reason you’re better than everyone else, and you’ll spend a bunch of time and money to get zero results and then think that this whole “marketing thing” doesn’t work.

To start investing time and effort into your brand, stay up-to-date on what industry experts are saying about branding. The Florence Belsky Foundation, parent company to the Senior Business Directory, hosted a panel with marketing experts from a variety of industries to share their insights on branding. In this panel, you’ll hear from a wide range of experts such as Jay Baney of Capturepoint to Bruce Ditman, the Chief Marketing Officer at Marcum LLP.

Watch the video HERE on Youtube.

Let us know your questions and thoughts in the comments below. We look forward to hearing from you!

Make sure to check out the Senior Business Directory on social media! We are on Instagram, Twitter, Facebook, and Youtube. Hope to connect with you soon!