Job Hunting Tips: Resumes That Land in the A Pile

It can be a tight job market and recruiters are inundated with resumes. In fact, many recruiters only spend 6 seconds giving your resume a first look. Many people send in their resumes and don’t hear back.

How do you craft, write, and design your resume so that it will not get lost in the “black hole” of resumes?

How do you write your resume for the job you want, not just the work you’ve done in the past?

In this video, Shira Harrington goes through the process that recruiters actually go through to find the best resumes.

Shira Harrington will teach you:

-how to write your resume to speak to where you are going, not just where you’ve been.

-how to brand yourself

-how to customize your resume

-how to find your “tribe”

-how to identify your career goals

Share your insights and comments with us, and make sure to follow the Senior Business Directory on Youtube!

Senior Business Directory Selfie Contest

Are you an entrepreneur looking for community? Are you looking to connect with mentors and potential clients? The Senior Business Directory exists to provide a curated library of resources as well as an intergenerational ecosystem to support Senior-owned businesses and Baby Boomer entrepreneurs.

Submit your selfie video to seniorbusinessdirectory@gmail.com

To be a part of our selfie contest, record a 15-30 second video of yourself talking about:

Your name, company name, and what your business does

What inspires you to be an entrepreneur?

Why do you want to be a part of the Senior Business Directory?

Where Can I Submit My Video?

Submit your video to dan@flobel.org or seniorbusinessdirectory@gmail.com to enter the contest!

The Importance of Branding in Sales Promotion for Growth

Branding is fundamental to your success as a company. Before you can ever sell a product, you have to be able to tell your customer what the product is. And to stand out in today’s digital marketplace, you need a strong brand identity to rise above competitors.

Building brand identity takes thoughtful planning and brainstorming. It can be difficult to set aside the resources and time for brand building if you are a solopreneur or run a small business. However, the time and effort you dedicate to branding will determine your success once you actually start marketing your business.

A simple way to look at branding is to ask yourself – what is the identity of my business? What colors, images, and mood will your customers associate with your company? Is the tone professional or cheeky? What words will pop into the minds of your customers? Will it be your company name, a catchy slogan?

Pia Silva, brand strategist and writer for Forbes, writes in her latest Forbes article “When You Need Branding And When You Need Marketing:”

Try to market a business with no clear voice, focus, message, or reason you’re better than everyone else, and you’ll spend a bunch of time and money to get zero results and then think that this whole “marketing thing” doesn’t work.

To start investing time and effort into your brand, stay up-to-date on what industry experts are saying about branding. The Florence Belsky Foundation, parent company to the Senior Business Directory, hosted a panel with marketing experts from a variety of industries to share their insights on branding. In this panel, you’ll hear from a wide range of experts such as Jay Baney of Capturepoint to Bruce Ditman, the Chief Marketing Officer at Marcum LLP.

Watch the video HERE on Youtube.

Let us know your questions and thoughts in the comments below. We look forward to hearing from you!

Make sure to check out the Senior Business Directory on social media! We are on Instagram, Twitter, Facebook, and Youtube. Hope to connect with you soon!

3 Ways to Find a Home Remodeler for Aging in Place

Why working with a Certified Aging-in-Place Specialist may be helpful. A decade and a half ago, when our kids were young, we added rooms to our home to create more space for family and friends. In our 40s at the time, and with retirement not yet in sight, my wife (an elder care specialist), suggested we incorporate elements into our design that would make our home suitable for chasing future grandchildren from room to room. Our plan ultimately incorporated one-floor living, wider doorways and lever-style door handles.In short, we made our home ready to age in place.

External Link

How I became an entrepreneur at 66

It’s never too late to reinvent yourself. Take it from Paul Tasner — after working continuously for other people for 40 years, he founded his own start-up at age 66, pairing his idea for a business with his experience and passion. And he’s not alone. As he shares in this short, funny and inspirational talk, seniors are increasingly indulging their entrepreneurial instincts — and seeing great success.