The Senior Business Directory was able to sit with financial consultant Stephen Chin. He briefed us on his financial consulting firm, Financial Structures and Advisory, Inc, what he does as a financial consultant, and what skills are required for those interested in this line of work.
Tell us a little about your company Financial Structures and Advisory, Inc. What is your background in financial consulting?
It can be a tight job market and recruiters are inundated with resumes. In fact, many recruiters only spend 6 seconds giving your resume a first look. Many people send in their resumes and don’t hear back.
How do you craft, write, and design your resume so that it will not get lost in the “black hole” of resumes?
How do you write your resume for the job you want, not just the work you’ve done in the past?
In this video, Shira Harrington goes through the process that recruiters actually go through to find the best resumes.
Shira Harrington will teach you:
-how to write your resume to speak to where you are going, not just where you’ve been.
-how to brand yourself
-how to customize your resume
-how to find your “tribe”
-how to identify your career goals
Share your insights and comments with us, and make sure to follow the Senior Business Directory on Youtube!
Are you an entrepreneur looking for community? Are you looking to connect with mentors and potential clients? The Senior Business Directory exists to provide a curated library of resources as well as an intergenerational ecosystem to support Senior-owned businesses and Baby Boomer entrepreneurs.
To be a part of our selfie contest, record a 15-30 second video of yourself talking about:
Your name, company name, and what your business does
What inspires you to be an entrepreneur?
Why do you want to be a part of the Senior Business Directory?
Where Can I Submit My Video?
Submit your video to email@example.com or firstname.lastname@example.org to enter the contest!
Branding is fundamental to your success as a company. Before you can ever sell a product, you have to be able to tell your customer what the product is. And to stand out in today’s digital marketplace, you need a strong brand identity to rise above competitors.
Building brand identity takes thoughtful planning and brainstorming. It can be difficult to set aside the resources and time for brand building if you are a solopreneur or run a small business. However, the time and effort you dedicate to branding will determine your success once you actually start marketing your business.
A simple way to look at branding is to ask yourself – what is the identity of my business? What colors, images, and mood will your customers associate with your company? Is the tone professional or cheeky? What words will pop into the minds of your customers? Will it be your company name, a catchy slogan?
Try to market a business with no clear voice, focus, message, or reason you’re better than everyone else, and you’ll spend a bunch of time and money to get zero results and then think that this whole “marketing thing” doesn’t work.
To start investing time and effort into your brand, stay up-to-date on what industry experts are saying about branding. The Florence Belsky Foundation, parent company to the Senior Business Directory, hosted a panel with marketing experts from a variety of industries to share their insights on branding. In this panel, you’ll hear from a wide range of experts such as Jay Baney of Capturepoint to Bruce Ditman, the Chief Marketing Officer at Marcum LLP.